Sales literature

Porsche’s US importer Max Hoffman knew the 550/1500RS would sell well, with the release of 33 of the 69 cars to private customers in the US. He helped market it by giving the car the ‘spyder’ name reflecting its open top roadster design, but spelling it with a ‘y’, so it wasn’t confused with the spiders of the Italian marques. In the showroom there was a mix of sales literature available for potential purchasers. Most combined the spyder with the successful 356 in sales brochures to show the Porsche line up, others focused on the race potential and track success of the car.

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